A call to action button (CTA) on your website, can greatly increase your conversion rate if it is done in the right way. If you want more people to register for an event, give you their email address, or take some other action, the first step is to ask them to do so with the click of a button and the most common way to do that these days is with a CTA button on your website.
A well-designed CTA button can be surprisingly effective at getting visitors to engage with you, even if you are not doing anything else special on your site.
In this article we are going to let you understand how important it is placing a call to action button (CTA) on your website.
Understanding Some Importance Of Call To Action Button In A Website
Introduction To Call To Action Button
People only scroll for so long on websites. Even though you have all sorts of awesome content, people need a reason to stay and keep scrolling.
A call-to-action button is an easy way to make sure your visitors are informed about what they are getting themselves into.
If you do not want visitors leaving your website, use call-to-action buttons. These are often found at the bottom of web pages or in sidebar areas where users can click to download products or access special offers.
They are also used by companies that run online surveys or contests, where users can enter their contact information in exchange for prizes. In short, these buttons help convert potential customers into actual customers and that makes them worth their weight in gold! So how do you create one?
Some Elements Of A Good Call To Action!
All calls-to-action are not created equal. Some CTAs get more clicks than others, and some even lead to more conversions. What separates a good CTA from a bad one?
The answer lies in three important elements: Visuals: No matter how great your offer is, it won’t matter if nobody sees it! Use clear images that communicate value right away without overwhelming readers with too much text.
Why Do You Need A Good Call To Action Button?
A call-to-action (CTA) button is an essential tool in your site optimization plan. On its own, it is not very powerful, but when used with other elements to support it, you can increase your website’s conversion rate.
A well-designed CTA tells visitors what they should do next and directs them towards further information or specific pages that will answer their questions and help them fulfill their desired outcome.
In other words CTAs tell people where to go and what to do once they get there. You want people who arrive at your site to be able to complete whatever action you want them to take,whether that is signing up for your newsletter, buying a product or service, downloading an ebook or whitepaper, etc. as quickly as possible.
The more steps it takes to achieve that goal, the less likely they are to follow through. That is why CTAs are so important:
They direct visitors down a clear path from point A (their arrival on your site) to point B (their desired end result). The better designed and more prominent your CTA is, the more likely people are going to click on it.
That said, not all CTAs are created equal; some perform better than others depending on how you use them.
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How Do You Create A Call To Action Button?
Creating a call-to-action button is not hard. All you need is something that promotes your product or service and tells visitors what they should do next.
It could be a simple Buy Now, Subscribe Now, or Learn More. Whatever it is, make sure it stands out from other elements on your page so people can find it easily.
If there are multiple calls to action, group them together in an area where people will notice them quickly. You can also use color to draw attention to these buttons by making them stand out from other elements like text or images with contrasting colors.
The most important thing about a call-to-action button is that it is relevant to your business. For example, if you run an online flower shop, don’t put Buy Now! as your CTA instead try Send Flowers Today! or Order Flowers Online.
The more specific you can be with your CTA, the better chance you have of getting someone to click through and convert into a customer.
How Do You Know If Your Call To Action Button Works?
Look at your visitor analytics data. If you have no idea what I am talking about, then do not skip over reading The Beginner’s Guide to Google Analytics.
It will teach you exactly how to look at your data and glean actionable insights from it. For example, if more people are viewing your About Us page than any other page on your website, that is where you should put your call-to-action button.
And if more people are viewing a certain product or service page than any other page on your website, that is where you should put your call-to-action button!
Note: What works for one site might not work for another site, so use common sense when making these decisions. When in doubt, make sure you ask your customer base what they want most out of your website.
This leads us into our next point: user experience (or UX). You need to make sure your visitors are able to find things easily on your site that includes locating key pages such as contact information and navigation links.
What Are The Different Types Of CTA Buttons?
There are basically two types of call-to-action buttons you can place on your website, they are Primary and Secondary.
Both can be further divided into action, informational and directional ones. You should create each type depending on what purpose they are supposed to serve.
Here are some examples of CTA buttons you could use Note that all these buttons will require you to include an anchor text (the visible words) for users to click on them.
This is especially important if you want your website visitors to follow through with whatever it is that you want them to do after clicking. For example, if it is a Buy Now button or an Order Now button, include those words in bold letters within anchor text as well so users know exactly what they will get by clicking that particular button.
If it is a Contact Us button, then write Contact Us in bold letters within anchor text. If it is a Sign Up button, then write Sign Up Free Today!
It goes without saying that you need to make sure your CTA buttons are placed strategically around your website where people can easily see them when they visit different pages.
But there is more than just putting CTAs on your website how you present them also matters quite a bit. For instance, if you want to encourage conversions from your website, one thing you can do is change up their look and feel every now and then.
You don’t have to change them every single day but try changing them at least once a week or once every two weeks. When you change up their look and feel regularly, they tend to attract attention even more because they stand out among other things on your site.