Mobile site can be a great asset to your website,it allows you to reach a larger audience than ever before.
However, it can also be easy to overlook the needs of this unique audience, which will only result in lower conversions and more user frustration.
In order to create an effective mobile site that truly serves your customers, follow these tips on how to improve your mobile site now and thank me later.
Ways To Improve Your Mobile Site
Optimize For Mobile Visitors
It is a no-brainer that your website’s content should be fully accessible on mobile devices.
For instance,more than 60% smartphone users now access websites exclusively from their phones and tablets, up from 40% which in 2005 was not possible.
According to ComScore Inc. Downloading an app is inconvenient for visitors; it shouldn’t have to be an option for those who are visiting your site from a smartphone or tablet device!
Make sure your site loads quickly on mobile devices (1-2 seconds) so they can easily navigate through your pages.
Provide a way for them to get back to where they were if they accidentally tap outside of a page ,most browsers provide back buttons.
Make sure there are plenty of white spaces between elements so that pages load quickly and don’t look cluttered. And make sure you are not using Flash it doesn’t work on smartphones or tablets.
Put Your Logo On Every Page
If you want a consistent brand experience across your mobile and desktop sites, making sure that your logo appears on every page is a good way to do it.
If you don’t have a logo yet, now would be an excellent time to get one. (And not just because of what we said above. It doesn’t matter whether or not you use it in marketing materials.
It will still help keep your look-and-feel consistent. Just make sure to use high-resolution images for Retina displays! There are free tools like Fontello that make creating these icons easier than ever before.
Split Links Into Multiple Pages
Rather than offering multiple links on one page, you can instead offer a single link that redirects users to a new page with all of your content on it.
This way, search engines will have more context about what exactly your site has to offer, and users won’t be overwhelmed by dozens of links in one sitting.
The downside is that some users may not like have to click through so many pages before they find what they are looking for but if you split up your content well enough, it should not be too much of an issue.
Use Icon Fonts For Icons
Icons can help emphasize important parts of your website, such as social media links or logins.
There are a number of icon fonts available, like Font Awesome and IcoMoon, which allow you to use icons throughout your site by adding an HTML tag.
Try putting these icons in menus or on buttons to make them more eye-catching. The idea is that using icon fonts makes it easier for people to scan your site and see what is there at a glance.
It is easy to overlook accessibility: Sometimes we think about web design from our own perspective,we are able-bodied, after all and do not consider everyone else who might be visiting our sites.
Take time to read up on web accessibility so that you can design websites that everyone will be able to access equally. do not forget to consider your users with disabilities!
Download App With User Guide
Knowing your app inside and out can make or break a customer’s experience. If you built an app, you are probably familiar with how it works, but as its owner, it is up to you to ensure customers have a positive experience with your product from start to finish.
As a developer or designer, guide users through your app by writing its user manual and creating tutorial videos demonstrating how to use key features.
You may also want to create a support forum where users can ask questions and get answers directly from you.
Read Also Some Important Basics Of E-commerce SEO
Watch Out For Call-To-Action Sizes And Volors On Touch Devices
Colors are a big part of user experience, and call-to-action buttons (CTAs) are no exception.
These buttons should be easy to click on any mobile device, as you do not want your visitors missing out on important information.
If it is very hard for users to access or read your CTAs from their mobile devices, they might miss out on what you have to offer.
To avoid these issues, choose colors that pop against a background image but also look good in grayscale.
Also, make sure your CTA text is large enough to see without zooming it.if it is too small, there will be no way for customers to know what action you want them to take next.
Avoid Using Flash Content
Flash works great on desktop, but it doesn’t translate well into mobile browsing.
Try avoiding Flash as much as possible; if you must use it, use a flash blocker. Many browsers (such as Chrome) now have an option for users to enable or disable flash content in their browser settings.
If your site uses Flash and is experiencing problems with mobile browsing, try disabling flash content and see how that changes things.
Check Where Your Site Redirects Your Users To
Redirects and 301s can hurt your mobile rankings. If a user clicks on a link in Google’s search results, it should take them to your site’s intended URL.
If you don’t have 301 redirects set up on all of your old URLs, or if Google mistakenly sends someone from your desktop page to a suboptimal mobile page, that visit won’t count toward your mobile-friendly metric and will lower your score over time.
You can fix these issues by running an audit on your site using either Moz Pro Site Crawl or Screaming Frog SEO Spider. You can also check out our step-by-step guide for checking redirects which I share soon.
Make Use Of Fonts On Mobile Sites
You can either make your fonts as big as possible so they are easily readable, or you can use font resizing on mobile sites.
Usually, it is best to add a mobile site instead of simply redirecting from desktop, but in some cases that might not be feasible.
If you need a little more convincing on why fonts are important on your website, here are some statistics for you.
Only 14% of websites have font resizing available for their mobile users. That means 86% of people visiting your site will not be able to read what you have to say if they are using a mobile device. That is definitely something worth thinking about!
If you want to see how well your own site does with font resizing, check out Google Font Resizer . This tool will show you how easy it is for someone using a mobile device to read different parts of your page.
Make Sure Your Website Doesn’t Crash On Mobile Devices
Nearly half of all web traffic comes from mobile devices. If your website crashes on mobile phones, there is a good chance that you are losing out on a lot of potential customers.
Find out if your site is compatible with mobile devices and make any necessary updates.
You can also invest in customer service training for employees who may be unknowingly alienating mobile customers,or purchase a software that helps optimize your page for different mobile platforms.
Be sure to test your mobile site frequently to ensure it stays up-to-date. A free tool like Pingdom lets you check how fast and stable your site loads, so it is easy to stay on top of these things!
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