Blog and vlog has become popular that many people now think they are the same thing, but there are some key differences that you should know about before getting started with either one.
While blogs and vlogs can both be used to create and build an audience on your website, they have different uses and are used by different people.
Understanding these differences will help you decide which one is right for you and your business.
Here is what you need to know about blogs vs vlogs to decide which one is better suited to your needs.
Some Difference Between A Blog And A Vlog
There Are No Hard Rules
A vlog, or video log, is essentially just a series of short videos that are strung together to form one long-form piece.
In its most traditional form, a vlog might follow an individual during his or her day while they offer commentary on it or it might be something more creative.
A vlog is generally used by YouTubers or other internet personalities to give their followers an inside look at their lives.
Some people use blogs in much the same way, but there are key differences between a vlog and a standard blog post.
Attention Spans Differ
It is very tempting to think that all consumers have short attention spans, but research indicates that our collective attention span is getting longer and not shorter.
It’s just different now: We are able to multitask. Consumers can read content while doing other things.
And they are more likely to consume your content in smaller chunks (such as on Twitter or via text message).
Bottom line: Consumers can pay attention, even if it doesn’t feel like it is sometimes.
So do not assume you need to be brief when you create content for them. In fact, there are times when people will appreciate detailed information about a product or service.
Be sure to ask yourself what kind of consumer you are targeting with your content, and tailor your approach accordingly.
Audience Preferences Differ
While vlogging is on its way to becoming an industry standard, not all viewers share in that excitement.
If you want to vlog your entrepreneurial adventures, you will need to create content that doesn’t fall short of audience expectations you can do so by tailoring your videos to what viewers prefer.
74% of millennials said they would rather watch a video than read written text. In fact, one study found that 75% of people who watch product or service demos will buy within 24 hours.
So if you think about it, it makes sense for entrepreneurs to put more time into creating visually appealing videos as opposed to long-form blogs.
Each Medium Has Its Own Pace
While both blogs and vlogs are great outlets for sharing what you do, they each have their own pacing style.
A good blogger will stay on top of comments, questions, social media mentions, etc., while creating content over time.
A vlogger’s audience is more immediate; if someone has a question about something in your video, he or she can ask it in real-time.
And then there’s interaction with other videos: Because it is easier to reference other videos when making your own (as opposed to articles), vlogging creates an environment where creators can engage with one another more easily.
Each Medium Has Its Own has its own Rhythm
If you are creating a video for your company, then you want to engage with your viewer by talking in a friendly and familiar way.
Keep things conversational and make sure that you avoid any confusing words or financial talk,unless it is absolutely relevant to your product.
Don’t assume your viewer knows who you are start by introducing yourself.And although it should go without saying, smile.it makes all of the difference.
Video production is not as simple as filming yourself speaking into a camera: To get your message across clearly, you need professional-quality footage.
That means investing in an HD camera and lighting kit, editing software like Final Cut Pro X or Adobe Premiere Pro CC , and plenty of time to shoot footage before editing.
Understanding The Key Difference
Generally speaking, blogs tend to be text-based, vlogs are video-based.
The main reason is obvious: videos are much more attractive and engaging than simple articles.
But beyond that, it is important to understand what makes them different in order to take full advantage of their unique benefits.
For example, while there is no limit to how long you can write on your own personal website or page, YouTube allows for up to 15 minutes per video.
So if you have a lot of information you want to share with viewers (or potential customers), then creating a series of short videos may make sense for your business.