E-commerce SEO marketing is one of the most common businesses in the world today, and that is not likely to change anytime soon.
While there are plenty of guides online about starting and running an e-commerce business, there are not as many that talks on how to ensure that you have the proper strategy in place to make sure that your e-commerce site ranks well in search engines.
This guide will teach you all about e-commerce SEO best practices and how to implement them into your website.
Some Important Basics Of E-commerce SEO
Keyword Research – Use Free Tools
Keyword research is a vital step in learning how to start an e-commerce store.
There are many keyword tools that you can use. It is essential to do your own research and find out what keywords will actually convert, i.e., to get people to buy products on your site instead of just looking at them or leaving without buying anything.
Some good free tools for keyword research include Google Adwords Keyword Planner, Ubersuggest, Google Trends and SEMrush.
For paid tools go with Moz Pro (formerly known as SEOMoz) or Ahrefs. You can also try using Buzzsumo’s content explorer tool to see which articles have been shared most often by influencers in your niche.
The more you learn about how to rank sites, the better off you will be when it comes time to create one of your own.
Use Title Tag Optimization
If you are creating a new website, it is best to use your primary keyword in your title tag as often as possible.
The title tag is one of the most important on-page elements for ranking well in search engines and often gets overlooked by eCommerce merchants.
A good place to start when optimizing for a specific product or service would be to make sure that it appears within your page’s title tag at least once.
You can also include some secondary keywords after your primary keyword, but do not overdo it.
Once you have optimized your title tag, test different variations to see which performs better with Google Analytics.
Meta Description Tag Optimization
It is important to optimize your meta description tags so that search engines will display them in search results.
Google, Yahoo and Bing use meta descriptions to describe pages in their search engine results, so when a user clicks on a result, they can see both your page’s title tag and its meta description in the SERP.
The meta description should be concise (under 155 characters) and include relevant keywords you want to rank for. This way, if someone does click through from one of your search results, they get a good idea about what your content is about before landing on it.
Body Copy Optimization
One of the most important factors in running a successful eCommerce business is search engine optimization (SEO).
Without a good strategy to increase your organic rankings, customers will never find you online. Instead, they will have to rely on costly pay-per-click campaigns and display ads that push their ad budget into oblivion.
If you want to build an online store that can stand up against big box retailers like Amazon or Walmart, then it’s time to learn about SEO for eCommerce.
This post will show some of the basics of e-commerce SEO so you can start ranking higher in Google and other search engines if properly followed.
Use Image Alt Text Optimization
When uploading images to your eCommerce site, be sure to optimize them for search engines by including relevant keywords in their alt text fields.
This practice is most commonly used when optimizing photos for image search engines like Google Image Search, but can also be applied to product images in order to help drive more traffic from SERPs.
For example, if you are selling a pair of red shoes online, you might want to include red shoes or shoes as an alt tag on each shoe photo.
If you do not have time to edit all your product images before launch, it may be worth to consider employing someone or get the services of a freelancer on platforms such as Upwork or http://Fiverr.com
The basics of on-page optimization include optimizing your metadata things like title tags, meta descriptions, and images.
Your content is also a major factor in gaining high rankings. In fact, a 2012 study showed that content accounts for 65 percent of search visibility.
Fleshing out your information with supporting content will help your site rise to higher SERP positions. And do not forget about off-site factors.
links from other sites can help you rank well if they are relevant to your business. Remember, though, that link building is not an exact science; it takes time and effort to build up quality backlinks.
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