Google Discover was officially launched by Google in March 2018, but it has been in existence since July 2017.
Google discover,is simply a designed by Google to deliver both videos and articles on mobile devices.
In this Google discover, delivers some articles to users personalised devices in their Google search engines.
If you care about getting your content into this new section of Google Search? In this article i will be listing out some of the reasons why you should have your content on Google discover.
How You Should Set Up Your Content In Google Discover
You Must Set Up Your Own Channels
Setting up your own channel gives you complete control over your content and makes it easy for you to promote it. You can have a personalized URL, upload your own cover image, choose which content appears in each of your channels and more.
With your personalized channels you can have even more chances to be included in Google’s search results or featured in Google Explore.
There are no size or topic restrictions for channels so if you are passionate about just one thing – like film reviews, that is very OK! If you don’t already have a Google+ account, set one up before creating your first channel.
Your Discovery Content Must Be User Generated
The best way to improve your ranking in google discover is by creating high quality user generated content.
User generated content has an increased likelihood of receiving a positive response, as it is created by real users rather than a company or organization with a specific agenda.
There are over a billion hours of video watched on YouTube every day, and more than 100 million hours of live streams each month.
YouTube has made it clear that they have no interest in being your friend,their goal is to provide users with content they want to watch and engage with.
They have also placed an increasing amount of power in their users’ hands by turning themselves into curators for a vast ocean of user-generated content.
Discovery Channels Are Simple To Create
To create a Google discover channel, click create a channel in your account. You will be prompted to fill out a few fields about your business.
This includes Title, Description, Cover Photo and URL of your website, along with Organization Logo Image and Profile Image (optional).
After you fill out these details, click Save and Continue! The next screen will display an example of what your channel will look like, along with other helpful tips to help optimize it for Google search results.
If you are happy with how your channel looks, click Publish Now! If not, feel free to make changes before publishing.
A Potential Reach Of 1 Billion Users Per Month Is Possible
Every month, roughly 1 billion people are using Google properties and apps, including Chrome, Search, Maps, YouTube and Gmail.
What’s more, those users tend to spend more time on average in each app (40 minutes) than they do with Facebook (about 32 minutes) or Twitter (17 minutes).
So if you want your content to be seen by a lot of people quickly consider publishing it on Discover. Audience who don’t typically read blogs: As I mentioned above, most of us think about our audience when we publish a post.
But that means we often end up writing for the usual suspects blog readers who already know what we write about.
On Discover, there are tens of millions of new readers who may not have been exposed to your brand before.
A key benefit is that these readers are not accustomed to reading long-form posts. They might even be intimidated by them!
So when you publish something on Discover, make sure you make it easy for them to scan and skim through your words without getting bored or confused.
Use Google Discovery Showcase To Get More Traffic Opportunities In Your Website
If you want to drive more traffic to your content, Discovery showcases can be incredibly effective.
Discovery Showcase are displayed in a more prominent position within mobile search results (they are above-the-fold). Also, each person who views a showcase is essentially receiving two visits,one from Google itself, and one from users.
This means that your traffic could double as a result of featuring your content here. Plus, it doesn’t cost anything to get featured here.So if you have compelling content, don’t hesitate to submit it for consideration!
After You get Discovered, You Make More Money
Promoted results in search engines like AdWords and Bing Ads are increasingly becoming a large portion of ad revenue for sites across industries.
Getting your content featured in Google’s news feeds will help you take advantage of that trend, too. Whether it is a link to an individual post or your site’s homepage, if you want more eyeballs on your content (and clicks on its link), being featured in these news feeds is a great way to get there.
Us Google Discover Reach People Who Have Never Heard Of Your Page
It is a well-known fact that most people don’t click on ads. They tend to ignore them and move along with their lives which means they probably are not going to click on yours either.
If you can be discovered by someone looking for something related to your business niche, though, they might actually read what you have to say—instead of ignoring it like all those other irrelevant ads they see every day.
Discoverability Increases Awareness About Your Brand
When you show up in Google’s feed, that is a marketing win. Chances are if users see your content and enjoy it, they will come back to look for more of what you have to offer.
If your followers discover new content that they love, they might become fans of your brand.
Engagement creates loyalty: The more engagement your content receives on Google Discover, including shares and comments, etc., the better chance it has at being promoted by Google.
It also means more people will be exposed to your content, which could lead to even greater visibility.
You can target relevant audiences: With Google’s ability to target specific audiences based on their interests and demographic information, now is an excellent time to get in front of users who may not know about you yet but will probably be interested in what you have to say.
They can drive traffic directly from Google: Even though most people don’t think about it as such, search engines still drive a lot of traffic.
Discovery Showcase Increases Your SEO Value
By getting your content into one of these massive content discovery areas, you are increasing its SEO value.
Think about it,when someone searches for a topic in their mobile device and sees something from your company, there is a much greater chance that they will click on that result than if it was not featured.
This is also true with sponsored ads; they pull search engine results! It is just another way to get more traffic to your site.
Content discovery features are great for business-to-business marketing: When you want to connect with new customers or prospects, content discovery features are an amazing way to do so.
A lot of B2B marketers focus on trade shows and online advertising as ways to reach new leads, but content discovery tools can be a very effective alternative. Showcasing your work and can bring new people who might not have otherwise found out about your business.
Simple Smart Tips On How To Become Discoverable In Discover Channels Because They Can Boost Your Organic Search Traffic.
Here are 10 surefire ways to have your content surface in these channels:
- Publish on a regular basis dailies, twice a week, whatever is realistic and sustainable for you.
- Make your headlines short and to-the-point.
- Keep it easy for people to understand quickly avoid ambiguous words like very or many
- Consider writing longer posts (1,000+ words) that answer questions readers may have.
- Use visuals to help tell your story
- Promote your work on social media
- Sharelinks with friends
- Writeguest posts
- Reach out to bloggers and journalists who cover similar topics
- Linkback to related articles that already exist within Google’s index
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