Google Analytics, is a website tracking and reporting tool from Google, it gives you a valuable insights into your site’s performance.
Google analytics also shows how your website is performing in different devices and browsers that people are using to view or visits your website either to read or buy your products or subscribe to your newsletter.
Analytics gives you better understanding on how your site is working, and it is a very good idea to set it up as soon as possible after creating your website.
This few steps will guide you on how to start setting Google Analytics in you website.
How To Set Up Google Analytics!
First step to take in setting up Google analytics in your website,is to sign up for a free account with Google by visiting
http://www.googleaccount/analytics and create a free account with your google account.click on the sign up for free and add and account name, choose whether to measure your website or app or both and enter your website name like Example (DailyNewsLink. http://www.dailynewslink.com.ng
Select a category,chose a time zone,so that your report will be seen time and click create.
2; Install The Tracking Code;
In order to collect data and see report from your website, you need to setup a tracking code on your website.
The process of installing the tracking code may differ depending on the type of website you are using.
Example,If you are using WordPress this is how to install your tracking code on your website.
After creating your Google Analytics account,a tracking code will automatically be created for you.
B) Go to your Google Analytics account, click on the tracking information, you will see the tracking code, copy the tracking ID and paste it on your WordPress admin site.
C)Go to your WordPress dashboard, click on add new plugin, search for monster insight plugin, install and activate it, launch the wizard and set up the plugin.
Select a category that best describes your website you will be redirected to your email, login to your email with the details you used to create your Google Analytics and save.
3; Optimize Your Website for Search Engines and Social Media – Search engines like Google and Bing exist because people use them. The major search engines provide traffic data that lets you know how many visitors your website is getting from a particular engine. The more visitors you get, the better your website will rank on search engines’ pages. Getting popular social media channels such as Facebook and Twitter can give you valuable exposure and additional opportunities for getting clients.
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4; Set up conversion tracking.setting up a conversion tracking is useful if you want to track users’ actions on your site, such as when they sign up for a mailing list or buy a product. If you use AdWords, you can also measure how effective your ads are at getting people to convert by adding a snippet of code to your website. This way, you can see what paths users took before reaching a specific page or buying something.
5) Goals Setup and Go Live! – Once you have everything setup in your account, it’s time to go live. Make sure all your tracking code is placed on all pages and you are ready to hit publish. If you are unsure about anything, consult Google for an answer. Being live is important, because after you have created goals, they won’t show up until you are verified as live with those goals. Verification may take up to 24 hours but is usually much quicker than that.
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