How to convince people to click your call to action button,has been a question on lips of many social media marketers, who are wanting to use call to action buttons to attract audience to their website or buy their products.
There are many factors that go into answering this question, and some are obvious while others are not so obvious.
In this article i will attempt to unpack all of these and provide insight into how you can use these principles to more effectively get people to act on your calls to action.
How To Convince People To Click On Your Call To Action Buttons
Before we go into how to convince people to click on your call to action buttons,we will first of all explain the reason why people fail with Call To Action Buttons (CTA).
There are plenty of reasons why we click, or avoid clicking on CTA buttons. In many cases, we hesitate to convert because we are worried about losing out on something if we don’t convert.
Sometimes we think about what will happen when someone finds out that our conversion rate is low, and sometimes we simply procrastinate for no good reason at all.
Nowadays people are afraid of clicking most of the call to action buttons because it is perceived that some internet fraudulent activities is being used it do hack the devices of their unsuspecting victims.
But if you must succeed using call to action buttons, you must understand some few ways you can apply to convince people to click on your call to action buttons.
Having said that lets move into how you can convince people to click on your call to action buttons.
Understand The Hard Truth About CTR:
Our first step in getting more clicks on our CTAs is to understand how exactly they work.
In most cases, it comes down to two factors which is:
- what is in it for me?
- Am I comfortable with taking action?
This two factors also happens to be why CTAs fail miserably we either forget one of these factors or do nothing at all.
Selective Focus:That Is,Drawing Attention To The Subject.
When a user views your landing page, they are usually coming in with a specific objective or question on their mind.
That means that you can selectively focus attention to whatever you want them to read by putting your CTA above and below everything else on your page.
Placing it towards one side of your form will direct more of their attention towards it.
By contrast, if you put your CTA directly in line with all other information, they will be less inclined to look at it. This is why we have been seeing an increased use of selective focus CTAs,because they work.
One interesting note about selective focus CTAs: placing them under forms actually has higher conversion rates than placing them above forms!
One other reason for this could be that users are already engaged in completing a task (completing your form) when they see it; therefore, they are much more likely to click through as opposed to being taken out of context and asked to do something completely different.
Vivid Text: That Is, Putting Your CTAs In Boldface.
Researchers at Washington University in St. Louis have found that simply changing something as small as a font can significantly change people’s reactions to information they read.
A study done by Philippe Goldin and Uri Hasson found that if you make text more vivid,for example, by making it boldface, underlining it, printing it, or putting more space between lines readers remember that information better.
In fact, in one experiment participants remembered 20 percent more of what they read when it was made vivid compared with normal type.
Vividness is especially important for things we are going to remember later on, like shopping lists, says Goldin. It would be silly to write your shopping list in a non-vivid way because then you would not be able to remember anything from it.
If we want people to learn from our writing, then we should use vivid language so that they will retain what they read later on.
Read Also How To Get Used To Writing As A Blogger
Sometimes Use Blur background Behind Main Point Of Content (And Blur Text On Top Too)
This is one of my favourite hacks for increasing conversions on CTAs. Why? Because it not only gives your visitor a visual break from your content, but it also helps emphasize to them that they should act now by clicking on your CTA.
In fact, research shows that people are more likely to click when there’s background blur behind a call-to-action button.
By giving your visitors something new and different to look at (and potentially click), you can increase your conversion rate significantly.
I always use Unbounce to create these kinds of landing pages because they have an easy-to-use tool which allows me to add text or images over top of my image.
Defining Color Contrast
This simply means making the button stand out from the background
in order to maximize click-through rates, because this buttons need to stand out from their background.
This is an obvious point, but not an easy one to implement in some cases.
After all, you don’t want your button to stick out like a sore thumb,it should fit in with its surroundings.
So how do you make sure that it does? By choosing colors with high contrast between them.
Here are some examples of color combinations that have been proven to work well:
- Blue and yellow
- Red and green
- Blue and orange
- Green and orange
- Red and white
This Color combinations has also been shown to increase conversions by as much as 80%, so if you can use it on your call-to-action button.
Placing Button At Bottom Of Your Page
Most of us are guilty of not placing our CTA buttons in an optimal position. In fact, we tend to stick them right at the top of our webpages, directly underneath our logos and even before headlines that may or may not be relevant to what we are offering!
But here is a little something that you might want to consider: if we place your button at the bottom of your page instead,directly under a significant chunk of content, we will be more inclined to click it.
Why? Because we have already invested time into reading through your copy, which means we have a greater investment in what you have to say than someone who has only just landed on your site.
So think about where you place those CTAs from now on,it could make all the difference.